How do you activate Lifesight’s real-time footfall measurement in Facebook?
Details Required
To activate Lifesight’s Measurement solution on Facebook, we’ll need the following details:
Facebook Business Manager ID
Ad Account ID
List of locations/stores to monitor (Recommended at least 10 stores)
Lifesight will run a feasibility check with all the locations provided in order to confirm the required volume needed will be met.
How to setup Footfall Measurement on Facebook
Below are the steps you need to take to begin measuring in-store visits in real-time:
Lifesight will assist in creating the Offline Event Set.
Once created, you will receive a sharing request to the provided Business Manager ID.
Assign an Ad Account to the Offline Event Set.
You can do that by the following steps:Go to Business Manager > Offline Event Set
Select the Offline Event Set created by Lifesight.
Under Connected Assets, click on Assign Ad Accounts and tick the Ad Account you want to add.
Select Save Changes.
Once done, send us an email to [email protected] marking your account manager, a screenshot for confirmation in order to finalize the setup.
Please note that Facebook allows visits to be attributed to a campaign, only after an Ad Account ID has been assigned. It is not possible to retroactively upload visits.
3. Add the Offline Event Set to your ads
Go to Ads Manager and create your ad with guided creation as usual.
Select show advanced options when your ad is ready.
Under conversion tracking, toggle offline events to enable tracking and choose your offline event sets.
Select confirm to publish your ad.
4. Visits Upload
Lifesight will upload all visits to the Offline Event Set on a daily basis. You can monitor the number of raw events uploaded on Facebook in the Offline Event Set in the Overview as "Events Uploaded".
"Events Matched" on the other hand, refers to the number of events Facebook could match against the MAIDs available in their inventory.
Reporting on Facebook
In order to see the visits, you need to go to Ads Manager.
1. Select Campaigns, Ads sets or Ads, depending on the results that you want to view. By default, Lifesight will upload the visits as “Other” type.
You can select the Columns drop-down menu and choose Offline conversions to see your offline conversion reporting.
You can adjust your attribution window on the bottom-right corner by selecting Windows Comparison.
To save this customized selection as a preset for future use, you can tick the Save as preset box in the bottom-left corner and enter a name for the preset.
We request you to setup an automated impressions report to Lifesight. [email protected]).
You can find a guide here:
https://www.facebook.com/business/help/596403700379202?id=369013183583436
Any questions please reach out to [email protected]