Creating a Measurement Tracker
Our Measurement module works using a pixel based implementation in your respective DSP or ad network. To begin, you will need to complete the “Add Measurement” process that will then generate the pixel (tag) to be implemented. This will allow the tool to generate reports that you can use to attribute your campaigns to offline store visits as well as optimize your campaigns.
Click on the Measurements icon displayed on the left side of the main menu.
You can measure visitors to brand stores through digital campaigns.
You can measure visitors to brand stores from your OOH/DOOH campaigns.
The Add Measurement wizard involves 4 Steps. You will need to enter several pieces of information to complete this process. Please prepare the information before you begin so you can easily generate the pixel and implement them.
You will require the following information:
Flight – How long you will be running your campaign. You may also specify your preferred attribution window
Partners – Which Delivery Partners you will be running your campaigns on.
Budgets – How much you are spending on each Partners
Places – Where you want to attribute your campaigns to.
Competitors - You can add max 3 brands as competition.
Step 1 - Campaign Name and Flight
In Step 1, please complete the following:
Campaign Name: Enter a meaningful name to represent your campaign (i.e. Summer Campaign, New Year Promo, Holiday Campaign, etc.)
Campaign Flight: You can set campaign flight dates by selecting the campaign start and end dates accordingly.
Attribution Flight: Set the attribution start and end date if you want to manually set the attribution window. If you don’t wish to set the attribution date manually, the system will automatically set the attribution window.
Override Checkbox: If you need to override the default attribution period, you can check the Override checkbox to set your own attribution start and end date.
Step 2 - Select OOH Media Partner, Partner Budget & Screens
1. Select Media Partners : Choose Out of Home as a Media partner if you are measuring footfalls from Static OOH billboards.
2. Partner Budget: Mention partner wise planned budget. Mentioning exact budgets would help in determining correct partner wise Cost per Visit (CPV).
3. Select screen: During the creation of measurements for Out-of-Home (OOH) advertising, select or add all the screens that need to be measured.
Partner Impressions: Based on the booked OOH activity please add estimated impressions/contacts as per the media plan. For OOH impressions means estimated contacts with OOH campaign billboards.
Step 3 - Select Places
In Step 3, you have to select the places you want to track for your attribution places (also known as conversion places). This will be the locations you want to attribute your ad views/clicks/engagements to. To add places, you will need to search places either by Brands (i.e. Starbucks, KFC, McDonald's, etc.) OR Categories (i.e. Fast Food, Restaurant, Cinemas, etc) with further filtration available by ‘States’ and ‘Cities’. By default, the search will be limited to the country you operate in.
Search Result: After you click Search, a list of locations will be displayed. In the example above, a search for Adidas in the state of Karnataka with city as Bangalore was done and there were 16 places found.
Select Places : You can select multiple locations manually by clicking the checkbox from the list of available places. You can also 'Select All' to do so.
'Remove All' can be used to remove specific checked locations using the button above the list.
Step 4 - Select Competitors
In Step 4, you can select upto three competitor brands to measure your campaign against. The system will automatically pick up the competitor store closest to your attributed brand store.
Note: This screen is available for check only if adding of attribution places is done by 'brands' search. This feature is not available if places are added by ‘category’ search. Adding competitors will help you evaluate the performance of your own brand against them. This step is optional and you can simply skip it if you don’t wish to add competitors.
Once competitors are done adding, hit ‘Add Measurement’.